In September 2020, the American brand KitchenAid, known for its colourful kitchen appliances, implemented Alma, a new payment in instalments solution, on its French online shop. The outcome was so positive that the solution was then tested and deployed online in 4 other European countries.
“We’ve been observing the changes in customer behaviour online over the years. And as a premium brand, having an instalment solution has become increasingly valuable. We decided to launch this in France a few years ago.”
Over the last seven years, KitchenAid upgraded its website and e-shop across all countries. As it did so, features like new payment methods appeared increasingly important. Noting that each country had a preferred payment system, KitchenAid wanted to :
Improve the e-shop’s conversion rate ;
Increase the average order value ;
Customise customer payment methods.
With initial results being particularly conclusive in France, KitchenAid decided to implement Alma in Belgium, The Netherlands, Austria and Germany. The brand chose payment in 3 instalments with no fee for the end customer. And it paid off: the average online order value has skyrocketed in all 4 countries!
All in all, this collaboration resulted in a 92% increase in global order value.
How was the solution rolled out in all 5 countries? How did the solution adapt to new customer habits, by offering popular payment methods? How is payment in instalments promoted by KitchenAid to maximise its impact?
Download the customer success story to get all the details!
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